ǂThe ǂimpact of vehicle electrification on consumer brand perceptions of BMW i
master thesis
Povzetek
The impact of vehicle electrification on consumer brand perceptions of BMW i
Ključne besede
car industry;cars;electric vehicles;marketing;brands;consumer;consumer behaviour;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2023 |
| Izvor: | Ljubljana |
| Tipologija: | 2.09 - Magistrsko delo |
| Organizacija: | UL EF - Ekonomska fakulteta |
| Založnik: | [J. Hodnik] |
| UDK: | 339.138 |
| COBISS: |
155336451
|
| Št. ogledov: | 2 |
| Št. prenosov: | 0 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarni naslov: | Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i |
| Sekundarne ključne besede: | avtomobilska industrija;avtomobili;električna vozila;trženje;blagovne znamke;potrošnik;vedenje potrošnikov; |
| Vrsta dela (COBISS): | Magistrsko delo/naloga |
| Komentar na gradivo: | Univ. Ljubljana, Ekonomska fak. |
| Strani: | III, 65, [33] str. |
| ID: | 19533614 |
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