master's thesis
Anastasia Stoliarova (Author), Mateja Kos Koklič (Mentor), Polona Domadenik (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

No abstract data available

Keywords

marketing;consumer behaviour;generation gap;purchase;decision making;trends;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Stoliarova]
UDC: 366
COBISS: 151277571 Link will open in a new window
Views: 2
Downloads: 0
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Other data

Secondary language: Slovenian
Secondary title: Minimalizem kot nov način potrošnje med milenijci
Secondary keywords: trženje;vedenje potrošnikov;medgeneracijske razlike;nakup;odločanje;trendi;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 52, 45 str.
ID: 19549535
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