primer Facebook strani blagovne znamke Deichmann
Urška Tomašević (Author), Irena Vida (Mentor), Maja Makovec Brenčič (Thesis defence commission member), Živa Kolbl (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;elektronsko trženje;družbena omrežja;Facebook;vedenje potrošnikov;case study;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Tomašević]
UDC: 339.138
COBISS: 152992259 Link will open in a new window
Views: 2
Downloads: 0
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of social media marketing content on customer engagement: the case of Deichmann’s Facebook page
Secondary keywords: marketing;electronic marketing;social networks;Facebook;consumer behaviour;case study;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 54 str.
ID: 19549557