Odnos porabnikov do lažne prijaznosti do okolja
zaključna strokovna naloga visoke poslovne šole
Abstract
No abstract data available
Keywords
trženje;zeleno trženje;varstvo okolja;trajnostni razvoj;goljufija;vedenje potrošnikov;raziskave;analiza;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2023 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [M. Kegljevič] |
| UDC: | 366 |
| COBISS: |
159487747
|
| Views: | 4 |
| Downloads: | 0 |
| Average score: | 0 (0 votes) |
| Metadata: |
|
Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Consumer attitudes toward greenwashing |
| Secondary keywords: | marketing;green marketing;environmental protection;sustainable development;fraud;consumer behaviour;research;analysis; |
| Type (COBISS): | Final paper |
| Thesis comment: | Univ. v Ljubljani, Ekonomska fak. |
| Pages: | II, 25, 22 str. |
| ID: | 19861640 |
Recommended works:
Odnos porabnikov do lažne prijaznosti do okolja
2023,
zaključna strokovna naloga visoke poslovne šole
Vpliv digitalnega trženja ekoloških izdelkov na nakupne odločitve porabnikov
2020,
magistrsko delo
Analiza povezave med družbeno odgovornim trženjem in vedenjem porabnikov
2019,
zaključna strokovna naloga visoke poslovne šole
Ecological consumer behaviour in Slovenia
2011,
master's thesis
Vedenje porabnikov pri nakupu ekoloških živil
2020,
magistrsko delo