magistrsko delo
Zala Kresnik (Author), Boštjan Bajec (Mentor)

Abstract

Sodobna modna industrija spodbuja netrajnostno potrošništvo, katerega trend je kupovanje večjega števila oblačil za nizko ceno, ki so pogosto slabše kakovosti. Kot protiutež hitri modi ter okoljskim in socialnim težavam se je začelo razvijati gibanje počasne in trajnostne mode, ki se zavzema za manjše potrošništvo in proizvodnjo kakovostnejših oblačil, hkrati pa želita zaščititi pravice delavcev. Potrošniki, ki se odločajo za trajnostno nakupovanje, se navadno zavedajo posledic osebnega potrošništva in želijo sprejemati odločitve, ki bodo pomagale okolje spremeniti na bolje. V magistrskem delu me je zanimalo, kako se s trajnostnim nakupovanjem oblačil povezujejo hedonske, altruistične, biosferične in egoistične vrednote, saj se je v preteklih raziskavah izkazalo, da se trajnostnega nakupovanja pogosteje poslužujejo posamezniki z izraženimi altrustičnimi in biosferičnimi vrednotami, saj jim je pomembna skrb za druge ljudi in za okolje. Želela sem preveriti, če se bo enak trend pokazal tudi na vzorcu prebivalcev Slovenije. Prav tako sem želela preveriti, kakšni trendi v trajnostnem nakupovanju oblačil se kažejo glede na demografske spremenljivke (spol, starost, mesečni prihodki, izobrazba, število prebivalcev v kraju bivanja). V raziskavo so bili vključeni prebivalci Slovenije, starejši od 18 let (N = 222). Podatke sem zbirala s spletnim vprašalnikom. Ugotovila sem, da se trajnostno nakupovanje oblačil pozitivno povezuje z altruističnimi in hedonskimi vrednotami. Izkazalo se je, da so egoistične vrednote negativni napovednik trajnostnega nakupovanja oblačil. Biosferične vrednote in sočutje se niso povezovali s trajnostnim nakupovanjem oblačil. Prav tako ni bilo statistično značilnih povezav trajostnega nakupovanja z različnimi demografskimi spremenljivkami.

Keywords

trajnost;sočutje;vrednote;oblačila;potrošništvo;magistrska dela;Prirejena lestvica emocionalnega sočutja;Trajnostna merila za nakupovanje oblačil;Kratka lestvica vrednot, prirejena po Schwartzevi teoriji vrednot;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FF - Faculty of Arts
Publisher: [Z. Kresnik]
UDC: 159.9:[366.1+339.162.3](043.2)
COBISS: 173852163 Link will open in a new window
Views: 60
Downloads: 8
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Other data

Secondary language: English
Secondary title: The role of values and compassion in sustainable clothing consumption
Secondary abstract: The modern fashion industry promotes unsustainable consumerism, the trend of which is to buy a large number of clothes at a low price, which are often of inferior quality. As a counterweight to fast fashion and environmental and social problems, the slow and sustainable fashion movement began to develop. They advocate for less consumerism and the production of better-quality clothes and at the same time they want to protect workers' rights. Consumers who choose sustainable consumption are often aware of the consequences of personal consumption and want to make decisions that will help change the environment for the better. In my master's thesis, I was interested in how hedonic, altruistic, biospheric and egoistic values are connected to sustainable clothing consumption, as past research has shown that sustainable consumption is used more often by individuals with expressed altruistic and biospheric values, as care for other people and the environment is important to them. I wanted to see if the same trend would also be shown in a sample of Slovenian residents. I also wanted to investigate what are the trends in sustainable clothing consumption according to demographic variables (gender, age, monthly income, education, number of inhabitants in the place of living). Slovenian residents over the age of 18 (N = 222) were included in the research. Data was collected using an online questionnaire. I found that sustainable clothing consumption positively correlates with altruistic and hedonic values. Egoistic values were found to be a negative predictor of sustainable clothing consumption. Biospheric values and compassion were not correlated with sustainable clothing consumption. There were also no statistically significant correlations of sustainable clothing consumption with various demographic variables.
Secondary keywords: sustainability;compassion;values;clothing;consumerism;masters theses;Adapted emotional empathy scale;Criteria for purchase;Short 16-item scale based on the universal value theory by Schwartz;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Filozofska fak., Oddelek za psihologijo
Pages: 58 str.
ID: 20086235