skupinsko magistrsko delo
Hana Kečanović (Author), Matic Žmuc (Author), Vesna Žabkar (Mentor), Irena Vida (Thesis defence commission member), Mateja Bodlaj (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;družbena omrežja;osebnost;blagovne znamke;premoženje;poslovno komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [H. Kečanović
UDC: 339.138
COBISS: 171311363 Link will open in a new window
Views: 6
Downloads: 2
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Other data

Secondary language: English
Secondary title: Marketing communication of brand personality and perception of brand equity on social network TikTok
Secondary keywords: marketing;social networks;personality;brands;property;business communications;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: V, 102, 51 str.
ID: 22103120