magistrsko delo
Maša Slokar (Author), Aljoša Valentinčič (Mentor), Andreja Cirman (Thesis defence commission member), Aleša Saša Sitar (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;zeleno trženje;tekstilna industrija;trajnostni razvoj;strategija trženja;oglaševanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Slokar]
UDC: 339.138
COBISS: 179271427 Link will open in a new window
Views: 23
Downloads: 1
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂcontent analysis of greenwashing’s role in the fast fashion industry
Secondary keywords: mrketing;green marketing;textile industry;sustainable development;marketing strategy;advertising;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 59 str.
ID: 22993912
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