skupinsko magistrsko delo
Urška Lovšin (Author), Teja Vrščaj (Author), Vesna Žabkar (Mentor), Polona Domadenik (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;elektronsko trženje;družbena omrežja;vplivneži;zaupanje;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Lovšin
UDC: 339.138
COBISS: 179317763 Link will open in a new window
Views: 18
Downloads: 3
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of cross-generational views on trust in influencers
Secondary keywords: marketing;electronic marketing;social networks;influencers;trust;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: IV, 112, 60 str.
ID: 22993937