Tanja Fajon na Instagramu
Blaž Medmeš (Author), Dejan Jontes (Mentor)

Abstract

V zadnjih dveh desetletjih so digitalni mediji – vključno z družabnimi mediji – postali sestavni deli politične komunikacije, mobilizacije in organiziranja sfer. Te spreminjajoče se okoliščine so prispevale k preobrazbi načinov, kako in v kolikšni meri formalni politični akterji vizualne elemente izkoriščajo za upravljanje podobe in ugleda ter kreiranja političnih sporočil. Politiki so se obrnili na platforme družbenih medijev, da bi se vključili v široko paleto dejavnosti za ustvarjanje slik in projiciranje moči, zaupanja in prestiža pri zajemanju in skupni rabi njihovih vidikov življenja z namenom predstavljanja samega sebe bolj humaniziranega; pokazati drugačno sliko sebe, sebe kot osebo, ne politika. Slike igrajo ključno vlogo, kadar javnost ocenjuje politike. Natančneje, volivci iščejo posebne lastnosti v političnem voditelju; poštenost, inteligenca, prijaznost, iskrenost in zaupanje pri sprejemanju volilnih odločitev. Tehnike upravljanja slik lahko pomagajo ustvariti vtis, da imajo politiki te lastnosti. Moja študija primera je Tanja Fajon in njena virtualna identiteta na mediju Instagram.

Keywords

vizualna komunikacija;virtualna identiteta;personalizacija politike;politično komuniciranje;Instagram;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [B. Medmeš]
UDC: 077.5:32(043.2)
COBISS: 201025539 Link will open in a new window
Views: 21
Downloads: 2
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Personalization of politics and visual communication: Tanja Fajon on Instagram
Secondary abstract: In the last two decades, digital media - including social media - have become integral parts of political communication, mobilization and organizing spheres. These "changing circumstances" have contributed to the transformation of the ways in which and to what extent formal political actors use visual elements to manage their image and reputation and create political messages. Politicians have turned to e-communication platforms to engage in a wide range of image-building activities and to project power, confidence and prestige in capturing and sharing aspects of their lives in order to present themselves as more humanized; show a different picture of themself - as a person and not a politician. Images play a key role when the public evaluates politicians. Specifically, voters look for specific qualities in a political leader; honesty, intelligence, kindness, sincerity and trust in making electoral decisions. Image management techniques can help create the impression that politicians have these qualities. My case study is Tanja Fajon and her virtual identity on Instagram.
Secondary keywords: visual communication;virtual identity;personalization of politics;political communication;Instagram;Politično komuniciranje;Vizualne komunikacije;Instagram (spletno mesto);Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (35 str.))
ID: 24549507