diplomsko delo
Alina Kajba (Author), Bruno Završnik (Mentor)

Abstract

Diplomsko delo preučuje vpliv družbenih omrežij na pospeševanje prodaje, s poudarkom na vlogi kakovostne vsebine, aktivnega sodelovanja z uporabniki ter promocijskih strategij. Analizirani so teoretični vidiki uporabe družbenih omrežij v marketinške namene in empirične raziskave, ki vključujejo intervjuje z dvema podjetjema: Your Soul Time in Deklica.si. Rezultati raziskave potrjujejo, da kakovostna vsebina pozitivno vpliva na angažiranost uporabnikov, kar posledično vpliva na prodajo. Aktivno sodelovanje z uporabniki pripomore k večjemu zaupanju in lojalnosti, medtem ko promocijske kampanje izkazujejo mešane učinke, odvisne od specifičnih strategij. Delo poudarja pomen strateškega pristopa pri uporabi družbenih omrežij in nakazuje potrebo po prilagoditvi strategij glede na ciljno publiko in vrsto promocij.

Keywords

prodaja;pospeševanje prodaje;ciljne skupine;družbena omrežja;vplivneži;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: A. Kajba
UDC: 658.8:004
COBISS: 206625283 Link will open in a new window
Views: 95
Downloads: 4
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Other data

Secondary language: English
Secondary title: Sales promotion with using social media
Secondary abstract: This thesis examines the impact of social media on sales promotion, focusing on the role of high-quality content, active user engagement, and promotional strategies. Theoretical aspects of using social media for marketing purposes and empirical research, including interviews with two companies—Your Soul Time and Deklica.si—are analyzed. The findings confirm that high-quality content positively affects user engagement, which in turn impacts sales. Active engagement with users contributes to greater trust and loyalty, while promotional campaigns show mixed effects, depending on specific strategies. The study emphasizes the importance of a strategic approach in using social media and highlights the need to adapt strategies based on target audiences and types of promotions.
Secondary keywords: social media;sales promotion;target audience;influencers;paid advertising tools;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 1 spletni vir (1 datoteka PDF (II, 37 str.))
ID: 24753955