diplomsko delo
Katja Šmelcer (Author), Benjamin Urh (Mentor)

Abstract

Naredili smo analizo trga na področju optike, ki se ukvarja z opravljanjem okulističnih pregledov, izdelavo in prodajo korekcijskih očal, prodajo sončnih očal ter kontaktnih leč. Želeli smo predstaviti novo storitev na trgu, ki se imenuje brezplačna kontrola vida. Z opravljeno analizo trga smo našo hipotezo potrdili in pokazali, da so pacienti zainteresirani za našo novo storitev brezplačne kontrole vida.

Keywords

Katja Šmelcer;optika;storitev;izračun prihodkov in stroškov;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [K. Šmelcer]
UDC: 658.8
COBISS: 214637827 Link will open in a new window
Views: 0
Downloads: 1
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Analysis of market needs and new product development
Secondary abstract: We conducted a market analysis in the field of optics, focusing on eye examinations, the production and sale of prescription glasses, the sale of sunglasses, and contact lenses. We aimed to introduce a new service to the market called free eye check-up. The market analysis confirmed our hypothesis and demonstrated that patients are interested in our new free eye check-up service.
Secondary keywords: Trženje;Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: VI, 58 f.
ID: 24789446