Od znamčenja do oblikovanja celostne grafične podobe na primeru neobstoječega podjetja

diplomsko delo

Sanja Ekart (Author), Katja Udir Mišič (Mentor), Irena Lovrenčič Držanič (Co-mentor)

Abstract

V diplomskem delu preučujemo proces ustanovitve novega podjetja in nato oblikovanje celostne grafične podobe. Oblikovati celostno grafično podobo za obstoječe podjetje je drugače kot podjetje ustvariti − popolnoma interpretirati, v smislu ustvarjanja imena, identitete, vizije ipd. Dobro celostno grafično podobo lahko ustvarimo le, če organizacijo res razumemo v smislu razumevanja njene filozofije in vizije. Zato se bomo mi poglobili v samo srce organizacije, kar nam bo pomagalo ustvari učinkovito celostno grafično podobo. S pomočjo metode preučevanja informacij bomo raziskovali teoretične vidike blagovne znamke, v smislu kaj je in ustvarjanje le-te. Poglobili se bomo v identiteto podjetja in imidža. Praktični del vsebuje primer na našem neobstoječem podjetju in smernice za ustvarjanje vizualne identitete podjetja. V praktičnem delu smo proces ustvarjanja celostne grafične podobe še realizirali.

Keywords

znamčenje;blagovna znamka;identiteta in imidž znamke;celostna grafična podoba;logotip.;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[S. Ekart]
UDC:	659.126:766(043.2)
COBISS:	218236419
Views:	0
Downloads:	16
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	From branding to corporate visual identity based on non-existent company
Secondary abstract:	In this thesis, we examine the process of establishing a new company and subsequently designing its corporate visual identity. Designing a corporate visual identity for an existing company is different from creating a company from scratch—completely interpreting it in terms of creating a name, identity, vision, etc. A good corporate visual identity can only be created if we truly understand the organization, meaning it's philosophy and vision. Therefore, we will delve into the very essence of the organization, which will help us create an effective corporate visual identity. By studying information, we will explore the theoretical aspects of branding, in terms of what it is and how it is created. We will focus on the company's identity and image. The practical part includes a case study on our non-existent company and guidelines for creating the company’s visual identity. In the practical part, we also realized the process of creating the corporate visual identity.
Secondary keywords:	branding;brand;brand identity and brand image;corporate visual identity;logo;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (IX, 51 f.))
ID:	24812359