magistrsko delo
Valerija Oblak (Author), Mateja Bodlaj (Mentor), Irena Vida (Thesis defence commission member), Barbara Culiberg (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Oblak]
UDC: 366
COBISS: 217328643 Link will open in a new window
Views: 22
Downloads: 0
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of herd behaviour on impulsive purchasing decisions of generation Y
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 65, 21 str.
ID: 25883128