magistrsko delo
Neža Pratneker (Author), Vesna Žabkar (Mentor), Irena Vida (Thesis defence commission member), Tomaž Kolar (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;oglaševanje;oglas;šport;vedenje potrošnikov;odločanje;nakup;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Pratneker]
UDC: 659.1
COBISS: 220894467 Link will open in a new window
Views: 23
Downloads: 0
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of advertising with successful athletes on consumer buying decision
Secondary keywords: marketing;advertising;advertisement;sports;consumer behaviour;decision making;purchasing;research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: 1 spletni vir (1 datoteka PDF (IV, 56, 11 str.)
ID: 25889150
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