magistrsko delo
Lidia Pavlin (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv integriranega trženjskega komuniciranja na imidž Emporium

Keywords

trgovina;trgovinsko podjetje;Emporium;identiteta podjetja;image;blagovne znamke;trženje;poslovno komuniciranje;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Pavlin]
UDC: 339.13
COBISS: 14249702 Link will open in a new window
Views: 894
Downloads: 279
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: trade;commercial enterprise;corporate identity;image;trademarks;marketing;business communication;case study;
Type (COBISS): Master's thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 96 str., 18 str. pril., [6] f. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34646
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