diplomsko delo
Alja Ulaga (Author), Vesna Žabkar (Mentor)

Abstract

Uvajanje blagovne znamke vitaminov na slovenski in hrvaški trg

Keywords

trženje;blagovne znamke;image;lojalnost;kultura podjetja;embalaža;novi proizvodi;strategija trženja;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Ulaga]
UDC: 339.138
COBISS: 14744550 Link will open in a new window
Views: 898
Downloads: 249
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;trademarks;image;loyalty;corporate culture;packaging;new products;marketing strategy;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 38 str., 19 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 35027
Recommended works:
, diplomsko delo
, diplomsko delo
, diplomsko delo
, diplomsko delo
, na primeru Mercatorjeve trgovske blagovne znamke na trgu Bosne in Hercegovine