Ovrednotenje trženjske strategije in tržnega komuniciranja avtomobila prestižnega razreda

diplomsko delo

Blaž Kondža (Author), Vesna Žabkar (Mentor)

Abstract

Keywords

avtomobilska industrija;trženje;strategija trženja;poslovno komuniciranje;proizvodi;življenjski ciklus;trg;segmentacija;blagovne znamke;Mercedes Benz;

Data

Language:	Slovenian
Year of publishing:	2004
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[B. Kondža]
UDC:	339.138
COBISS:	14802150
Views:	870
Downloads:	257
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Unknown
Secondary keywords:	car industry;marketing;marketing strategy;business communication;products;life cycle;market;segmentation;trademarks;Mercedes Benz;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univerza v Ljubljani, Ekonomska fakulteta
Pages:	39 str., 16 str. pril.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	35093