diplomsko delo
Mojca Trkman (Author), Iča Rojšek (Mentor)

Abstract

Posebnosti storitvene znamke

Keywords

trženje;blagovne znamke;storitvene znamke;podjetje;identiteta podjetja;image;kvaliteta;potrošnik;vrednost;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Trkman]
UDC: 339.138
COBISS: 15234534 Link will open in a new window
Views: 970
Downloads: 259
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;trademarks;service mark;enterprises;corporate identity;image;quality;consumer;value;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 43 str., 3 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 35566
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