diplomsko delo
Simona Stare (Author), Mateja Bodlaj (Mentor)

Abstract

Pozicioniranje blagovne znamke Lipbled na slovenskem trgu

Keywords

Slovenija;pohištvena industrija;industrijsko podjetje;Lip Bled;poslovanje podjetja;trženje;poslovno komuniciranje;strategija;blagovne znamke;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Stare]
UDC: 339.138
COBISS: 15635686 Link will open in a new window
Views: 1385
Downloads: 1061
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Slovenia;furniture industry;industrial enterprises;Lip Bled;company performance;marketing;business communication;strategy;trademarks;positioning;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 46 str., 37 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 38917