primer blagovne znamke Poli
Sarah Bauman (Author), Zlatko Jančič (Mentor)

Abstract

Vloga oglaševanja pri upravljanju blagovne znamke

Keywords

Oglaševanje;Blagovne znamke;Tržno komuniciranje;Upravljanje;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [S. Bauman]
UDC: 659.1(043)
COBISS: 23962205 Link will open in a new window
Views: 707
Downloads: 142
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Advertising;Trademarks;Marketing communication;Management;Slovenia;
Type (COBISS): Undergraduate thesis
Thesis comment: Fakulteta za družbene vede, Univ. v Ljubljani
Pages: 63 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 39091