specialistično delo
Jaka Kravanja (Author), Vesna Žabkar (Mentor)

Abstract

Sponzorstvo kot strategija krepitve blagovne znamke podjetja

Keywords

trženje;poslovno komuniciranje;sponzorstvo;pospeševanje prodaje;odnosi z javnostjo;trg;case study;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.10 - Specialist Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Kravanja]
UDC: 339.13
COBISS: 16177382 Link will open in a new window
Views: 769
Downloads: 359
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;sponsorship;sales promotion;public relations;market;case study;Slovenia;
Type (COBISS): Specialist thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 67 str., 3 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 42534