diplomsko delo
Katarina Šeme (Author), Janez Damjan (Mentor)

Abstract

Odnos slovenskih porabnikov do nagradnih iger kot oblike pospeševanja prodaje

Keywords

trženje;pospeševanje prodaje;nagrade;igre;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Šeme]
UDC: 339.138
COBISS: 17003238 Link will open in a new window
Views: 678
Downloads: 187
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Other data

Secondary language: Unknown
Secondary keywords: marketing;sales promotion;prizes;games;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 40 str., 35 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 45242