diplomsko delo
Jasna Kuštor (Author), Barbara Čater (Mentor)

Abstract

Ustvarjanje nove korporativne blagovne znamke na primeru Skupine Panvita

Keywords

Slovenija;živilska industrija;proizvodi;blagovne znamke;Panvita;trženje;pozicioniranje proizvoda;strategija;poslovno komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Kuštor]
UDC: 339.13
COBISS: 17665254 Link will open in a new window
Views: 678
Downloads: 211
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;food industry;products;trademarks;Panvita;marketing;positioning;strategy;business communication;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 39 str., 8 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 47883