diplomsko delo
Blaž Černevšek (Author), Gregor Pfajfar (Mentor)

Abstract

Tržno komuniciranje blagovne znamke Budweiser Budvar v Sloveniji

Keywords

Slovenija;alkoholne pijače;pivovarstvo;trženje;poslovno komuniciranje;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Černevšek]
UDC: 339.138
COBISS: 18001638 Link will open in a new window
Views: 1869
Downloads: 393
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;alcoholic drinks;brewery;marketing;business communication;trademarks;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: V, 47 str., 7 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48900