diplomsko delo
Mitja Korelc (Author), Vesna Žabkar (Mentor)

Abstract

Sprožilci nakupnih odločitev pri neposrednem trženju

Keywords

trženje;direktno trženje;prodaja;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Korelc]
UDC: 339.138
COBISS: 19818214 Link will open in a new window
Views: 734
Downloads: 166
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;direct selling;sales;purchasing;decision making;consumer behaviour;consumer psychology;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 30 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 52070