magistrsko delo
Nada Uratarič (Author), Irena Vida (Mentor)

Abstract

Nakupni proces kot okvir za raziskovanje različnih segmentov kupcev na medorganizacijskem trgu otroških igral

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;nakup;segmentacija;case study;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Uratarič]
UDC: 339.13
COBISS: 20529382 Link will open in a new window
Views: 546
Downloads: 242
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂanalysis of buying processes as a basis for market segtmentatio: the case of B2B market of children playgrounds
Secondary keywords: interorganizational systems;intercompany marketing;purchasing;segmentation;case study;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 93, 53 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 56127