magistrsko delo
Alja Skok (Author), Irena Vida (Mentor)

Abstract

Odzivanje potrošnikov na pospeševanje prodaje pri nakupovanju oblačil po spletu

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Skok]
UDC: 339.138
COBISS: 21521382 Link will open in a new window
Views: 862
Downloads: 257
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Consumer responses to sales promotions within the context of e-shopping for clothing
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 56, 10 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 62389