diplomsko delo
Ana Širec (Author), Gregor Pfajfar (Mentor)

Abstract

Trženje na podlagi odnosov s poudarkom na upravljanju ključnih kupcev

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;vzajemno trženje;odnosi s strankami;nakup;upravljanje;informacijska tehnologija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Širec]
UDC: 339.138
COBISS: 21673702 Link will open in a new window
Views: 1069
Downloads: 258
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: interorganizational systems;intercompany marketing;relationship marketing;customer relationship;purchasing;management and control;information technology;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 50, 4 str.
ID: 8325929