primer luksuznih blagovnih znamk
Špela Strle (Author), Matevž Rašković (Mentor)

Abstract

Uvajanje novih trženjskih konceptov v modni industriji

Keywords

trženje;tekstilna industrija;blagovne znamke;oglas;družbena odgovornost;poslovno komuniciranje;cena;rrodaja;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Strle]
UDC: 339.138
COBISS: 21768934 Link will open in a new window
Views: 1339
Downloads: 132
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Other data

Secondary language: Unknown
Secondary keywords: marketing;textile industry;trademarks;advertisement;social responsibility;business communication;price;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 49, 32 str.
ID: 8325979
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