diplomsko delo
Igor Kastelic (Author), Gregor Pfajfar (Mentor)

Abstract

Vpeljava nove blagovne znamke na tržišče ter njena umestitev na prodajne police na primeru podjetja Procter & Gamble Slovenija

Keywords

Slovenija;novi proizvodi;trženje;blagovne znamke;oglas;poslovno komuniciranje;strategija trženja;pospeševanje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Kastelic]
UDC: 339.138
COBISS: 21972198 Link will open in a new window
Views: 1033
Downloads: 164
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;new products;marketing;trademarks;advertisement;business communication;marketing strategy;promotion;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 48, 19 str.
ID: 8326151