diplomsko delo
Maja Žnidar (Author), Klement Podnar (Mentor)

Abstract

Vpliv zaznanega prestiža in edinstvenosti znamke na identifikacijo s tržno znamko

Keywords

prestiž blagovne znamke;Blagovne znamke;Identifikacija;Potrošniki;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Žnidar]
UDC: 659.126(043.2)
COBISS: 32942685 Link will open in a new window
Views: 731
Downloads: 177
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Identification;Consumers;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 55 str.
ID: 8701360