magistrsko delo
Helena Belovič (Author), Klement Podnar (Mentor)

Abstract

Vpliv zadovoljstva, identifikacije in vpletenosti na intenco nakupa izdelkov modnih blagovnih znamk

Keywords

Moda;Blagovne znamke;Trademarks;Identifikacija;Potrošniki;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [H. Belovič]
UDC: 687.5.01:366(043)
COBISS: 33001821 Link will open in a new window
Views: 466
Downloads: 82
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Fashion;Identification;Consumers;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 113 str.
ID: 8701483