magistrsko delo
Teja Stamać (Author), Urša Golob (Mentor)

Abstract

Determinante emocionalne zavezanosti potrošnikov tržni znamki

Keywords

tržna znamka;emocionalna zavezanost;Potrošniki;Blagovne znamke;Vrednote;Identifikacija;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Stamać]
UDC: 366:659.126(043.3)
COBISS: 33023581 Link will open in a new window
Views: 744
Downloads: 179
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Consumers;Trademarks;Values;Identification;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 86 str.
ID: 8701541