Medkulturne razlike v poslovnem komuniciranju

diplomsko delo

Branka Rudan (Author), Damijan Mumel (Mentor)

Abstract

V diplomski nalogi sem proučevala vpliv kulture na poslovno komuniciranje. Ljudje iz različnih geografskih okolij so skozi zgodovino bili izpostavljeni različnim vplivom in na ta način skozi obdobja izoblikovali različne vrednote, norme, pravila, itd., ki dandanes zaznamujejo njihova življenja in posledično njihova obnašanja Tako se ta kulturna različnost kaže na različnih področjih delovanja posameznih narodov. Komunikacija med različnimi narodi pa dejansko predstavlja neko vez med temi narodi. Nekatere kulture so med seboj bolj podobne in je zato komuniciranje njihovih predstavnikov tudi lažje, kot pa tam, kjer so razlike očitnejše. Idealno komuniciranje v mednarodnem okolju, torej komunicranju med različnimi kulturami, bi moralo biti podobno, kot je komuniciranje med pripadniki iste kulture. Da bi to dosegli, je potrebno uspešno komunicirati, slednje pa je možno le v primeru, da poznamo ključne značilnosti kulture posameznika, kar je, kot je že rečeno, temelj za učinkovito sporazumevanje.

Keywords

kultura;kulturne razlike;medkulturna komunikacija;poslovno komuniciranje;mednarodne primerjave;

Data

Language:	Slovenian
Year of publishing:	2010
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[B. Rudan]
UDC:	316.72/.77
COBISS:	10581788
Views:	3388
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Cross cultural diversities of business communication
Secondary abstract:	In this paper I have studied the influence of culture on business communication. Throughout the history pople from different geographical backgrounds have been exposed to various influences and accordingly throughout different periods formed different values, norms, rules, etc. which nowdayes characterize their lives and patterns of behaviour. This cultural diversity can be seen in many different areas of action of individual nations. Communications among different nations indeed/actually represents a bond which connetcts these nations. We speak of a link among cultures. Some cultures are quite similar to each other and therefore communication is easier whereas others differ quite a lot which makes the communication much more difficult. Ideal communication in the international business enviroment, i.e. communication among different cultures, should be similar to the communication among members of the same culture. In the order to achieve that, is necessery to communicate successfully with these people, and successful comunications is possible only when we are familiar with the main characteristics of their culture, which is already mentioned the foundation for any efficient communication.
Secondary keywords:	culture;cultural diversity;cross-cultural communication;business comunication;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	37 str.
ID:	8716120