Marketing for hospitality and tourism
Abstract
Marketing for hospitality and tourism
Keywords
marketing;trženje;strategija trženja;tržne raziskave;tržno planiranje;operativni plani;prodaja;hotelirstvo;gostinstvo;turizem;poslovna strategija;turistično posredovanje;strateško planiranje;spremembe;mednarodno trženje;poslovno okolje;informacijski sistemi;potrošnik;psihologija potrošnika;vedenje;storitve;kupci;trg;segmentacija;cilj;pozicioniranje;proizvodi;design;cene;kvaliteta;zagotavljanje kvalitete;promocija;odnosi z javnostjo;ekonomska propaganda;distribucija;blagovni promet;pretok blaga;učbeniki;primeri;case study;Turizem;Učbeniki za visoke šole;Turistična organiziranost;Storitvene dejavnosti;Hotelirstvo;Ponudba in povpraševanje;Gostoljubnost;Marketing;Potrošniški interesi;Turistična promocija;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2003 |
| Typology: | 0 - Not set |
| Organization: | UM EPF - Faculty of Economics and Business |
| Publisher: | Prentice Hall |
| UDC: | 339.138(075.8):640.4 |
| COBISS: |
7011356
|
| ISBN: | 0-13-120057-7 |
| Views: | 1285 |
| Downloads: | 59 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary keywords: | Hospitality industry;Marketing;Tourism;Handbooks, manuals, etc;Strategy;Učbeniki za visoke šole;Marketinška strategija; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Higher education textbook |
| Pages: | XVII, 893 str. |
| ID: | 8719984 |
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