Pospeševanje prodaje v podjetju Delo prodaja d.d.

diplomsko delo univerzitetnega študijskega programa

Katja Žnidaršič-Gundelj (Author), Dušan Radonjič (Mentor)

Abstract

Pospeševanje prodaje je za podjetje zelo pomemben element v povezavi z ostalimi orodji pri marketinškem komuniciranju. Zelo pomembno je sodelovati z nabavno službo in tudi ostalimi oddelki, da lahko podjetje optimalno posluje. Podjetje in prodajni prostori morajo biti pozitivno predstavljeni, osebje prijazno in uslužno ter dobro informirano o prodajnih izdelkih, tako da lahko pravilno svetuje svojim kupcem. Prav tako je pomembno imeti optimalno zalogo blaga, tako da imamo vedno na voljo izdelke, ki jih kupci želijo. Če izdelka nimamo, gre kupec v drugo prodajalno, s tem pa smo kupca izgubili in zelo težko ga je prepričati, naj se vrne. Ker je konkurenca vedno večja, je treba najti način, kako vzbuditi pozornost pri kupcih in jih s tem pritegniti k ponovnemu nakupu in obisku. Najpomembnejši cilj vsakega podjetja je doseči čim večji dobiček, hkrati pa ohraniti visoko kvaliteto, dobre odnose in konkurenčnost. Vse to je dosegljivo z uporabo različnih orodij marketinškega komuniciranja.

Keywords

marketinško komuniciranje;pospeševanje prodaje;oglaševanje;odnosi z javnostmi;osebna prodaja;Delo prodaja d.d.;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FL - Faculty of Logistics
Publisher:	[K. Žnidaršič-Gundelj]
UDC:	659.1(043.2)
COBISS:	512528445
Views:	1364
Downloads:	87
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sales promotion in the company Delo prodaja d.d.
Secondary abstract:	As we can see sale promotion is very important element for the company, conected with other elements in marketing communications. Very important is to cooperate with cost of service and the other departmants, so the company can operate in optimal conditionals. It is also important thet the company and its sales premises are promoted pozitive and thet the sales persons are kind and well informed about products, so they can consult propurly. It is also important to have optimal stock of goods, so we always have the merchandise the customers wants. Meaning, if we dont have it, customers will go to the other store and it will be very difficult to bring him back as a customer. Becouse the competition is getting stronger is neccesery to intrige the customers, so they return and shop in our store again. The most important goal of every company is to gain profit and maintend high quality, good relations and competitiveness. We can do all that with the use of different tools of marketing communication.
Secondary keywords:	marketing;marketing communication;sales promotion;advertising;public relations;personal selling;Delo prodaja d.d.;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za logistiko Celje
Pages:	VII, 49 f., [1] f. pril.
ID:	8727504