Raziskava trga za razvoj novega izdelka - "večfunkcijskega stola"
diplomsko delo
Abstract
V časih, kjer nas vsakodnevno opozarjajo na inovacije in nam trg ponuja kopico novih izdelkov, je težko narediti nekaj novega, nekaj unikatnega.
Za vsak nov izdelek je zelo pomembna dobro pripravljena raziskava trga, saj so odjemalci tisti, ki bodo z nakupom in uporabo povedali, ali bo izdelek ekonomsko gledano uspešen ali ne.
V diplomskem delu smo se osredotočili na raziskavo trga za izdelek »večfunkcijski stol«, ki smo ga koncipirali člani skupine v sklopu šolskega projekta »trojček«.
Uporabljene metode dela:
- metoda analize;
- metoda dokazovanja;
- metoda deskripcije;
- metoda kompilacije;
- metoda anketiranja;
- komparativna metoda.
Po rezultatih, ki smo jih pridobili z analizo anketnega vprašalnika in konkurence, lahko hipoteze, ki smo jih podali v uvodu potrdimo, kar je vidno tudi v sklepnem delu diplomske naloge.
Na podlagi postavitve prilagodljive proizvodne linije lahko sklepamo, da ima izdelek v prihodnosti še velik potencial; majhni proizvodni stroški v primeru izdelave več variant izdelka oz. modifikacij.
Keywords
raziskava trga;razvoj novih izdelkov;večfunkcijski stol;konkurenti;potencialni odjemalci;diplomske naloge;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2013 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UM FS - Faculty of Mechanical Engineering |
| Publisher: | [Ž. Hergamas] |
| UDC: | 005.346:339.13(043.2) |
| COBISS: |
17591318
|
| Views: | 1647 |
| Downloads: | 264 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Market research for development of a new product - "multifunction chair" |
| Secondary abstract: | It is difficult to make something new and unique in times where the market offers us a bunch of new products and reminds us of innovations. For every new product it is crucial to have well prepared market research because customers are those who, by buying and using the product, tell us if the product is going to be an economical success or not. In this diploma work we focused on market research for the »multifunction chair«, which was designed by group members as a part of school project called »triplet«. Used methods: - Method of analysis, - Method of proof, - Descriptive method, - Compilation method, - Survey method, - Comparative method. Considering results we gained by analysing the survey questionnaire and competition we can confirm the hypothesis given in the introduction, which is visible in the concluding part of the diploma work. On the basis of placement of production line we can conclude that the product has a great potential in the future; low production costs in case of making more variants of the product or modifications. |
| Secondary keywords: | market research;development of new products;multifunction chair;competition;potential buyers; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Bachelor thesis/paper |
| Thesis comment: | Univ. v Mariboru, Fak. za strojništvo, Ekonomsko-poslovna fak. |
| Pages: | VIII, 67 f. |
| ID: | 8727584 |
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