Analiza dejavnikov poslušanosti javnih in komercialnih radijskih postaj v Sloveniji

diplomsko delo

Cvetka Gašparič (Author), Suzana Žilič Fišer (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

V Sloveniji obstaja veliko število radijskih postaj. V grobem jih ločimo na radijske programe RTV Slovenija, nekomercialne in komercialne radijske postaje. Ker je med njimi velika razlika, smo v diplomski nalogi primerjali značilnosti javnega in komercialnega radia ter se osredotočili na razliko v poslušanosti. V teoretičnem delu smo prikazali razvoj radiodifuzije, v empiričnem delu pa smo raziskali, kakšni so dejavniki poslušanosti radijskih postaj.

Keywords

radio;poslušanost;javni servis;komercialni radio;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[C. Gašparič]
UDC:	650.3(043.2)
COBISS:	17333782
Views:	2242
Downloads:	269
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ANALYSIS OF THE FACTORS OF RATINGS; PUBLIC AND COMMERCIAL RADIO STATIONS IN SLOVENIA
Secondary abstract:	There are many radio stations in Slovenia. We can distinguish among public service-RTV Slovenia, non-commercial and commercial radio stations. Because of many differences we compared characteristics of public service and commercial radio stations and focused on differences on ratings. In theory we wrote about evolution of broadcasting, but empirical part contain factors for listening the radio.
Secondary keywords:	radio;rating;public service;commercial radio;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	X, 45 f.
ID:	8727933