diplomsko delo
Barbara Klokočovnik (Author), Samo Bobek (Mentor)

Abstract

V zadnjih dveh desetletjih se je elektronsko poslovanje bliskovito razširilo. Obvladanje elektronskega poslovanja in trženja podjetja preko spleta je danes postalo bistvenega pomena za preživetje podjetja. Še posebej je to vidno na področju turističnega sektorja. Pojav in razvoj interneta omogoča uporabnikom hiter dostop do vseh vrst turističnih informacij, ki jih potrebujejo za odločitev o nakupu turističnih storitev. Tudi podjetja se zavedajo, da s predstavitvijo na spletu izboljšujejo pogoje poslovanja in ustvarjajo večji dobiček. Postavitev same spletne strani v svetovni splet ni več dovolj. Potrebno jo je strateško načrtovati, konstantno spremljati zadovoljstvo uporabnikov in iskati načine, kako se izboljšati in postati konkurenčnejši. Med izdelavo diplomskega dela je bilo ugotovljeno, da je dobra začetna stran tista, ki bo pritegnila uporabnika po nadaljnjemu brskanju. Spletna stran mora biti bogata z grafičnimi, navigacijskimi in večpredstavnimi povezavami. Sama oblika spletnega mesta mora biti preprosta in tematsko povezana. Uporabnik mora hitro najti želene informacije. Meni mora biti dobro viden in logično razdeljen, prav tako je to zaželeno za hitri iskalnik ponudb. Slike, videoposnetki in animacije morajo biti kvalitetni, pisava primerna, uporabljene takšne barve, da je razvidnost optimalna, podatki pa ažurni. Po analiziranju spletnih strani treh slovenskih in treh irskih turistično-potovalnih agencij je ugotovljeno, da po večini vse ustrezajo kriterijem. Vsaka spletna stran agencije ima prednosti in slabosti. Pomembno bi bilo, da jih agencije preučijo ter tako ustvarijo konkurenčno spletno stran in posledično dobiček.

Keywords

elektronsko poslovanje;internet;spletne strani;analiza;ocenjevanje;turistične agencije;mednarodne primerjave;Slovenija;Irska;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [B. Klokočovnik]
UDC: 004.738.5:338.48
COBISS: 11674396 Link will open in a new window
Views: 1440
Downloads: 128
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Comparison of Slovenian travel agencies' websites with the websites of Irish travel agencies
Secondary abstract: Eletronic commerce has expanded rapidly in the last two decades. Restraining of electronic commerce and online marketing became essential and necessary for survival of the company. This is especially visible in the tourism sector. Occurrence and development of the internet gives users quick access to all kinds of tourist information they need to decide on the purchase of tourism services. Even companies are aware, that the presentation on the internet can improve bussines conditions and create higher profits. Setting up of the website alone is no longer sufficient, the agencies need a strategic plan, they need to monitor customer satisfaction, and need to look for ways to improve and become more competitive constantly. During the process of writing we've found that a good starting page is the key that attracts the user for further browsing. It should be rich in graphics, multimedia links and navigation. The shape of the website should be simple, thematically connected, and user friendly. Menu must be easily visible and logically divided, it is also desirable to have a quick search of offers. The information must be up-to-date, pictures, videos, and animation must be of a high quality, font must be appropriate, and such colours must be used, that visibility would be optimal. After analysing the websites of three Slovene and three Irish travel agencies we've found that mostly all meet the criteria. There were errors and disadvantages as well as advantages at every individual site. It would be important for the angencies to look into these advantages and disadvantages in order to create a competitive website, which would allow them to create profit.
Secondary keywords: electronic commerce;internet;website;criteria for websites assesment;analysis of websites;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 49 str.
ID: 8728470