diplomski seminar
Bernarda Marčič (Author), Bruno Završnik (Mentor)

Abstract

Diplomski seminar zajema pospeševanje prodaje ter tržno komuniciranje. Ker je na trgu vse več konkurence, se morajo podjetja oklepati obstoječih kupcev in se seveda truditi pridobiti nove odjemalce. Najbolj pomembna je prepoznavnost podjetja na trgu in seveda odločitev kupcev zanj. To pa lahko dosežejo, če pravilno kombinirajo tržno komuniciranje in pospeševanje prodaje, da pridejo v stik s potrošniki. Tako imajo na izbiro različne možnosti pospeševanja prodaje: kupone, darila, znižanja cen in še mnoge druge. Diplomski seminar pa zajema tudi praktični del, v katerem smo predstavili podjetje Petrol, d.d., podrobneje pa smo opisali pospeševanje prodaje in njihove metode. S pomočjo spoznavanja metod pospeševanja prodaje smo prišli do spoznanja, katera je potrošnikom najbližja in katera jih najbolj pritegne.

Keywords

prodaja;pospeševanje prodaje;tržno komuniciranje;metode;porabniki;kupci;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [B. Marčič]
UDC: 658.8(043.2)
COBISS: 11872540 Link will open in a new window
Views: 1267
Downloads: 204
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Other data

Secondary language: English
Secondary title: Methods for sales promotion in the company Petrol
Secondary abstract: This diploma paper is about sales promotion and marketing communications. In an increasingly competitive market, companies must cling to existing consumers and try to acquire new ones. The most important for this is recognizability of a company in the market and of course the buyer's decision. This can be achieved only by properly combined marketing communication and sales promotion to get in touch with customers. There are several sales promotion techniques, including coupons, gifts and price deals. In the second, empirical part of this paper, we introduce company Petrol d.d. and describe their sales promotion techniques. Through discovery of these techniques, we examine which one is the closest to customers and what attracts them most.
Secondary keywords: sales promotion;consumers;marketing communications;Petrol d.d.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 32 str.
ID: 8729547