Umeščanje blagovnih znamk v filmsko industrijo

delo diplomskega seminarja

Uroš Ban (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

V svojem diplomskem seminarju sem najprej predstavil teorijo blagovnih znamk, nato sem se osredotočil na umeščanja blagovnih znamk v različne medije. Podrobneje sem opisal umeščanja v filme, zgodovino umeščanja prednosti in slabosti tega tipa umeščanja blagovnih znamk. Na koncu sem predstavil primere najvplivnejših dobrih in slabih umeščanj.

Keywords

blago;blagovne znamke;mediji;filmi;filmska industrija;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[U. Ban]
UDC:	658.626:791(043.2)
COBISS:	11884060
Views:	1102
Downloads:	217
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Product placement in movie industry
Secondary abstract:	In my diploma seminar, I firstly focused on the theory of brands, then I decided to present procut placement theory in different types of media. My work was mostly based on product placement in movies, its history, advantages and disadvantages of this type of product placement. At the end I presented some examples of most effective movies that product placement took place in, wheather it was a good or a bad example.
Secondary keywords:	brand;product placement;product placement in movies;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	39 str.
ID:	8730300