Inoviranje elementov podjetništva v športni dejavnosti

delo diplomskega seminarja

Suad Šabotić (Author), Zdenka Ženko (Mentor)

Abstract

Biti na vrhu in hkrati vodilen na športnem področju je velik izziv za vsak klub. Ljudje so spoznali, da je za uspešno vodenje kluba oz. uspešno zgodbo o uspehu potrebno veliko vloženega časa in truda. V zadnjih desetletjih se je šport razvil tako na tekmovalnem kot tudi na poslovnem področju. Veliko ljudi se s športom ukvarja ljubiteljsko in želijo ljubezen do športa prenesti tudi na poslovno področje. Veliko podjetnikov je tako videlo odlično priložnost, kako povezati svojo ljubezen oz. strast do športa in poslovno plat ter pri tem promovirati ime ''branda'' oz. produkta ter hkrati zaslužiti. Na globalnem področju je povezava med športom in podjetjem stalnica. Zaradi razširjenosti športa in različnih športnih panog se določena podjetja sama odločajo, s katerimi klubi bodo sodelovala in na kateri trg bodo vstopila. Eden izmed manj zanimivih trgov za šport je tudi slovenski trg. Zaradi majhega trga in slabše kakovosti tekmovanja se veliko večjih tujih in slovenskih podjetij izogiba domačih klubov. V teh okoliščinah prihaja na plan inovativnost določenih klubov in kvaliteta kadrov, ki ga klub premore. V diplomskem seminarju smo ugotovili, da je eno izmed najpomembnejših dejavnikov v klubu kolektivno sodelovanje znotraj kluba in zaradi velikosti kluba so zelo pomembni dejavniki tudi inovativnost, ustvarjalnost, svoboda ter sodelovanje. Saj le s sodelovanjem in sistematičnim delom znotraj kluba lahko določeni pričakujejo napredek tako v tekmovalnem smislu kot tudi na poslovnem področju. V prihodnjih letih ne moremo pričakovati boljših pogojev za klube v Sloveniji, saj sta recesija in nezanimanje domačih, kot tujih podjetij, naredila svoje. Tako lahko samo sistematično delovanje kluba in poudarek na mladinskem pogonu, povezava z osnovnimi šolami ter sistematično delo na le-teh s pomočjo svojega kadra dolgoročno prinese tekmovalne rezultate in posledično večjo bazo domačih oz. tujih vlagateljev.

Keywords

podjetništvo;šport;inoviranje;inovacije;invencije;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Šabotić]
UDC:	005(043.2)
COBISS:	11879964
Views:	691
Downloads:	101
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Innovating elements od entrepreneurship in sport activity
Secondary abstract:	To be on top and at the same time the one who leads in the field of sports is a big challenge for every club. People have realized that to manage a club successfully, people must invest a lot of time and hard work. In recent decades, sport has developed on both, competitive as well as on business side. A great majority of people who are involved in sports do it mostly as a hobby. In addition to it, those people also want to transfer their love towards sports into their business fields. A lot of people in business have seen excellent opportunities so far in order to combine their love and passion for sports on one side, and on the other side, to promote the name of the brand or product as well as making profit. On a global level, the connection between sports and business is a regular feature. Due to extent of sports and different kinds of sports disciplines, companies decide on their own with which clubs they want to cooperate, and which markets they want to enter. One of the less attractive markets for sports management and business is Slovenian market. This is because of the smaller market size and lower quality of competition, and also a reason why greater majority of foreign and Slovene companies avoid sponsoring Slovene home clubs. In these circumstances given, the innovativeness of certain clubs and the quality of the clubs’ staff is an important factor. In this diploma seminar work, we have reached findings that one of the most important factors in clubs are team work inside the club and because of the club’s size there are also other important factors following: innovativeness, creativity, freedom and collaboration. In fact, clubs can expect growth and progress only with cooperation and systematic work inside the club itself, in competitive as well as business sphere. In years ahead of us, we cannot expect better conditions for sport clubs in Slovenia because of recession, and an ignorant attitude of home and foreign companies also contributes to this. Systematic work in clubs and good work with junior teams, connections with elementary schools and systematic work in those with a help of club’s staff bring competitive results in a long run, and consequently a better basis for home and foreign investors.
Secondary keywords:	Invention;innovation;innovating;entrepreneurship;entrepreneurship in sport activity;elements in sport activity ;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	45 str.
ID:	8730478