Primerjalna anliza spletnih strani nekaterih slovenskih avtohiš

diplomsko delo

Irena Starc (Author), Samo Bobek (Mentor)

Abstract

Diplomsko delo z naslovom »Primerjalna analiza spletnih strani nekaterih slovenskih avtohiš« obsega šest poglavij. Prvo poglavje ali uvodni del, kjer je bil opisan problem, namen, cilji, osnovne trditve, predpostavke in omejitve raziskave ter uporabljene raziskovalne metode. Sledila so tri poglavja, ki so zajemala teoretični del naloge. Tako so v drugem poglavju bili podani splošni podatki o internetu, njegove prednosti in slabosti. Tretje poglavje je vsebovalo opis elektronskega poslovanja, kjer smo opredelili besedno zvezo »elektronsko poslovanje«, opisali prednosti, oblike, dinamiko in perspektive ter varnost elektronskega poslovanja. Četrto poglavje je bilo namenjeno opisu kriterijev in lastnosti dobrih spletnih mest, tu smo opisali strukturo in uporabnost, vsebino, grafično podobo, tehnično zasnovo in značilnosti dobrih spletnih strani. Peto poglavje je bilo namenjeno praktičnem delu – torej analizi osmih izbranih slovenskih avtohiš. Omejili smo se namreč le na tiste, kjer je bilo možno pridobiti obširnejše, za raziskavo relevantne podatke. V šestem poglavju smo podali sklepne ugotovitve.

Keywords

spletne strani;internet;elektronsko poslovanje;primerjalna analiza;avtomobilska industrija;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[I. Starc]
UDC:	004.738.5
COBISS:	12050972
Views:	859
Downloads:	93
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Comparative analysis of websites of some Slovenian car dealerships
Secondary abstract:	The diploma with title »The comparative analysis of web sites of some Slovenian car dealership« has a six chapters. In the first or introductory chapter, we have define description of the problem, we state the goals, the purpose and fundamental claim, as well as the research methods of the thesis. The following three chapters cover theoretical part. In the second chapter, there are given some general information about the internet, its advantages and disadvantages. The third chapter containes description of electronic business, where we determined phrase »electronic business«, described advantages, shapes, dynamic and perspectives, as well as safety of electronic business. The fourth chapter was intended for description of criteria and characteristics of good web sites. Here we describe the structure and usability, content, graphic design, technical design and features of good web sites. The fifth chapter presents the practical part – thus the analysis of eight of chosen Slovene car dealership. We limited ourselves only on those, where it was possible to gain more extensively for research important data. In the sixth chapter we gave conclusions.
Secondary keywords:	web sites;car dealerships;electronic business;internet.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 38 str.
ID:	8751583