diplomsko delo
Ajda Ažman (Author), Domen Bajde (Mentor)

Abstract

Impulzivno nakupovanje kot lajšanje problema izbire generacije Y

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;izbira;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Ažman]
UDC: 339.13
COBISS: 22161382 Link will open in a new window
Views: 1138
Downloads: 126
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;choice;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: I, 27, 24 str.
ID: 8757881
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