diplomsko delo
Aleš Obretan (Author), Tomaž Kolar (Mentor)

Abstract

Pomen zvestobe blagovni znamki pri uvajanju nove družine izdelkov na trg bele tehnike

Keywords

trženje;blagovne znamke;zadovoljstvo;lojalnost;novi proizvodi;strategija;premoženje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Obretan]
UDC: 339.138
COBISS: 22417638 Link will open in a new window
Views: 1010
Downloads: 154
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;trademarks;satisfaction;loyalty;new products;strategy;property;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 27, 18 str.
ID: 8758042