magistrsko delo
Frančišek Kunčič (Author), Vesna Žabkar (Mentor)

Abstract

Odziv porabnikov na slikovno ali besedilno elektronsko pošto glede na fazo v nakupnem procesu

Keywords

trženje;elektronsko trženje;informacijska tehnologija;Internet;elektronska pošta;oglas;vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [F. Kunčič]
UDC: 339.138
COBISS: 22441190 Link will open in a new window
Views: 578
Downloads: 137
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂA ǂcustomer's response on picture versus text e-mail advertising in different stages of buying process
Secondary keywords: marketing;electronic marketing;information technology;Internet;electronic mail;advertisement;consumer behaviour;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 56, 11 str.
ID: 8758128