Izboljšanje organiziranja sodobnih medijskih podjetij

delo diplomskega seminarja

Jan Küzma (Author), Vojko Potočan (Mentor)

Abstract

Neprijazno okolje in tehnološki razvoj sta moderna medijska podjetja postavila v položaj, kjer sta neprilagodljivost in neodzivnost hitro kaznovana. Tržni deleži na dualnih trgih, ki so specifika medijskih industrij, so za velikane tradicionalnih medijskih panog zopet ogroženi. Težave na trgu so pripeljale do zapiranja podjetij, odpuščanj in posledično iskanja novih organizacijskih, tehnoloških in drugih rešitev. Vsi izzivi pa v panoge prinašajo nove trende. Podjetja morajo diverzificirati svojo ponudbo in priložnosti iskati na še neosvojenih trgih, svojo organizacijo pa morajo predrugačiti. Integrirana uredništva zdaj povezujejo tehnologijo, človeške vire in prostore, ki so bili v uredništvih v preteklosti ločeni. Časniki na svetovnem spletu uvajajo plačilne zidove in skušajo z njimi monetizirati vsebino, prav tako se vsi mediji za večanje dosega občinstva obračajo v uporabo socialnih omrežij. Z napredkom mobilnih tehnologij se mediji selijo na več platform. Izboljšanje medijskih organizacij je tako odvisno od dobrega razumevanja okolja, tehnologij in organiziranja. Le tako lahko moderne organizacije dobro implementirajo nove tehnoligije, integrirajo uredništva, diverzificirajo ponudbo in monetizirajo svojo vsebino.

Keywords

oglaševanje;mediji;diverzifikacija;trendi;ekonomika;upravljanje;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[J. Küzma]
UDC:	659.1
COBISS:	12091676
Views:	658
Downloads:	63
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Improving the organization of modern media companies
Secondary abstract:	Hostile environments and technological development are punishing inflexible and unresponsive companies. Market shares on media dual markets are again in danger for giants of media industries. Companies were forced to shut down their business, lay people off and find new organisational and technological solutions. From these challenges new trends arise. Companies are diversifying their product portfolio on new markets and changing their organisational structure. Integrated newsrooms are connecting technologies, human resources and spaces that were separated in the past. Newspapers are using social media on the internet and implementing paywalls in their attempt to monetize web-based content. With the advancement of mobile technologies the media is present on multiple platforms. Improving modern companies is dependent on understanding the environments, technologies and organisational theory. This is the only way for a modern media company to implement new technologies, integrate newsrooms, diversify their product portfolio and monetize the content.
Secondary keywords:	media companies;diversification;integrated newsroom;media economics;trends in media;dual markets;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	33 str.
ID:	8773354