Pomen prodajnega okolja pri nakupnih odločitvah potrošnikov

diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih sistemov

Tadeja Skubic (Author), Polona Šprajc (Mentor)

Abstract

Zaradi prenasičenosti trga morajo podjetja oziroma prodajalne, ki želijo ostati konkurenčne na svojem področju, stremeti k zadovoljevanju vse večjih potreb in zahtev svojih odjemalcev. Na nakupne odločitve potrošnikov prodajalne vplivajo s primarno opremljenostjo, dobro predstavitvijo izdelkov, prijetnim vzdušjem, preglednostjo in strokovno usposobljenim osebjem. Prodajno okolje mora na potrošnike narediti pozitiven vtis in ga s tem spodbuditi k nakupu.

Keywords

prodajno okolje;prodajno osebje;nakupno odločanje;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[T. Skubic]
UDC:	339.138
COBISS:	7468819
Views:	772
Downloads:	67
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	THE SIGNIFICANCE OF THE MARKET ENVIRONMENT FOR THE CONSUMER CHOICE
Secondary abstract:	Nowadays the market is flooded with the abundance of different providers of services and products. Due to the oversaturation of the market the companies or stores that wish to stay competitive in its field, strive to meet the always increasing needs and demands of their customers. The stores try to affect their customers’ shopping decisions with well furnished interior, a good product presentation, nice atmosphere, order and professional staff. The environment in the shop must positively impress the customers by stimulating them into purchasing their product.
Secondary keywords:	A sales environment;sales staff;purchase decisions;satisfaction;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	45 f.
ID:	8776669