diplomsko delo
Simona Ribič (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

V diplomskem delu smo v teoretičnem delu predstavili vizualno komuniciranje kot osnovo sporočanja pomena preko grafičnega izdelka: logotipa. Podrobno smo opisali njegove sestavne elemente ter definirali kriterije uspešnega oblikovanja. Prav tako smo opisali celoten proces grafičnega oblikovanja logotipa. V praktičnem delu pa smo to znanje uporabili ter najprej analizirali konkurenčne logotipe, čemur je sledilo iskanje navdiha, ustvarjalni del ter implementacija. Tako je bil rezultat logotip, ki bi ga lahko uporabili v praksi. Ugotovili smo, da je oblikovanje logotipa zahteven proces in da je kljub opisanim posameznim korakom uspešnost ter učinkovitost izdelka odvisna od zmožnosti oblikovalca.

Keywords

celostna grafična podoba;grafično oblikovanje;logotip;vizualna komunikacija;medijske komunikacije;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [S. Ribič]
UDC: 659.126:316.77(043.2)
COBISS: 19372822 Link will open in a new window
Views: 1340
Downloads: 129
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Other data

Secondary language: English
Secondary title: Logotype: from problem to solution
Secondary abstract: In the theoretical part of the diploma thesis, visual communication as the basic of the communication of a meaning through a graphic product – logo was presented. The constituent parts of a logo were described in detail and criteria of a successful design were defined. In the empirical part, this knowledge was used to conduct an analysis of competitive logos. It was followed by looking for an inspiration, the creative part and implementation. As a result of those steps, a logo which could be used practically was created. It was established that designing a logo is a demanding process. Despite the described individual steps, the successfulness and effectiveness of a product depends on the capacities of a designer.
Secondary keywords: corporate identity;graphic design;logo;visual communication;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: IX, 59 str.
ID: 8888613