diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
Maja Belaj (Author), Polona Šprajc (Mentor)

Abstract

Diplomsko delo obravnava trženjski splet v podjetju Tosama d.o.o., v katerem poteka proizvodnja sanitetnega materiala. Današnje poslovno okolje je kompleksno in dinamično, zato se mu je potrebno nenehno prilagajati. Tega se zavedajo tudi v podjetju Tosama d.o.o.. Da bi si podjetje pridobilo konkurenčno prednost, mora imeti dodelan program trženjskega spleta. Namen diplomske naloge je prikazati teorijo in prakso trženjskega spleta v podjetju Tosama d.o.o. Cilj diplomske naloge je podati predloge za izboljšanje trenutnega stanja z vidika trženja. V teoretičnem delu smo predstavili ključne sestavine trženjskega spleta. V raziskovalnem delu smo predstavili analizo ankete, ki je potekala na družabnem omrežju in jo je rešilo 82 anketirancev. V nadaljevanju smo na podlagi le te podali izboljšave in odgovorili na raziskovalna vprašanja.

Keywords

trženjski splet;izdelek;cena;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [M. Belaj]
UDC: 339.138
COBISS: 7474963 Link will open in a new window
Views: 2316
Downloads: 559
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: MARKETING MIX IN COMPANY TOSAMA D.O.O.
Secondary abstract: The work focuses on the topic of marketing mix in the company Tosama Ltd., which manufactures hygienich products. Today's business environment is complex and dynamic, so it is necessary to adapt constantly. This fact is well known to the company Tosama too. In order to gain a competitive advantage, the company has to accomplish the marketing mix program. The purpose of this thesis is to demonstrate the theory and practice of marketing mix in the company Tosama Ltd. The aim of this thesis is to make proposals to improve the current situation in terms of marketing. In the theoretical part we describe key elements of marketing mix.In the research part we present analysis of the survey, which took place in the social network and included 82 respondents. Based on the survey we present the findings and make suggestions for improvement and we present answers to the research questions.
Secondary keywords: marketing mix;product;price;distribution channels (place strategies);marketing communication (promotion);
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 44 f.
ID: 8889457
Recommended works:
, diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
, diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
, diplomsko delo
, diplomsko delo
, diplomska naloga